UX, UI, Digital Strategy, WF, Copywriting, Rebranding
Bezrealitky has clearly changed the manner of selling, renting and browsing properties across the Czech Republic. Their redesigned website offers a platform where anyone can sell or rent their property.
We started a genuinely creative project for Bezrealitky with a rigorous analytical phase. From the beginning, we focused on the smoothest possible user experience. For this project, we chose an agile approach to meet all of the client’s requirements. The design part was created on the basis of marketing, business and other material that was supplied but also with the help of thorough research by our UX, Design and Analytics Departments. Meticulous user testing was also an essential part of the process.
The resulting website features an aesthetically pleasing and minimalist web design supported by a strong UX foundation which uses state-of-the-art practices and knowledge. A consistent and sophisticated user zone, including a user account, was also a crucial parameter to be met for this project. The website gets up to two million visits each month, and every user needs to be able to navigate through and find or offer a property on the site in a few clicks. Easy and efficient. We also performed a brand refresh for Bezrealitky since the original design no longer corresponded to modern practices and demands. The Bezrealitky website now proudly features our design, accompanied by a redesigned logo which reflects the company’s identity and values.
2 000 000
Visits to the new website per month.
Months for a complete website redesign.
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